Tuesday, 17 October 2017

Photographer Karen Grace - Mixi Dy Collection show case - Contrasts, Night into Day Narrative













Three of my ex students teamed up to create and produce this out standing fashion shoot post doing my Art direction for Fashion course in July at CSM Granary Square London Campus.
Starting with the clothes a concept was devised to aspirationally communicate the essence of the styling and show case the potential of wearing the bold shapes and strong graphic pattern fabric print designs from Night time glamour to light and easy to wear Day wear.

My Hero Shot choice as a brand image  - I like the way the model communicates through the lens in this image, she connects and would hook you into the brand if published in a magazine, she is mimicking the logo image of body hugging as can be seen on the fabric print -  



Location - South Kensington streets outside V&A London  
Photographer - Karen Grace 
Art Direction - Karen Grace, Milgo Awad, Giulia Barbero,
Styling - Milgo Awad, Giulia Barberostyling, Mixi Dy
Designer - Mixi Dy - Ode to Geode Collection
Model - Charlie
Hair and Make - up - Charlie 

© the team / fashiontent

Please credit.




Tuesday, 5 September 2017

Fashion Film by Saville Row tailor based in Mumbay created on my course in 2016

video



©  Art Director: AKSHAT BANSAL / Schelay McCarter csm Tutor
Art Direction for Fashion
http://www.arts.ac.uk/csm/courses/short-courses/journalism-pr-media-and-publishing/art-direction-for-fashion/ 

Director / Producer / Editor: SANYA SAGARDOP: AADHAR GUPTA
Model: FEDERICO BELLINI
Hair & Makeup: AYBUKE KAVAS

Please credit 

Monday, 14 August 2017

London Mens Style Casual and business wear - by Photographer Karine Grace















Photographer Karine Grace is based in London.

She has been working in New York assiting Annie Liebovitch gaining excellent technical experience .
Karine Grace spent a week on my 'Art Direction for Fashion' short course at CSM London. She would like to develop her fashion portfolio further by working on some creative collaberative projects with stylists, hair and make - up artists and models.


The next post is a personal project of Karine Grace's working on capturing Men's work style.

Copy Schelay McCarter

© Katrine Grace 2017 Fashiontent

London Street Style - Women - by photographer Karine Grace


Summer Brights - colour clash and black - great styling
Chinese style Checkers 

Fur your eyes only!
Natural chic in linen







Photographer Karine Grace is based in London.



Karine Grace has been working in New York assiting Annie Liebovitch gaining excellent technical experience .

Karine Grace spent a week on my 'Art Direction for Fashion' short course at CSM London. She would like to develop her fashion portfolio further by working on some creative collaberative projects with stylists, hair and make - up artists and models.



The next post is a personal project of Karine Grace's working on capturing Men's work style.

Copy Schelay McCarter
© Katrine Grace 2017 Fashiontent


Sunday, 2 July 2017

Vanity Fair Shoot - Immigration - Fashion can be Political - Student Project


This is an exceptionally interesting fashion narrative idea created for the highly commercial purpose of selling the luxury fashion brands collections via a fashion shoot for Vanity Fair magazine.
I encourage my students to think outside the box.
This is a innovative and bravely ironic concept created by one of my French Students called Lia Thabaret, her idea of using a reportage photographer to shoot models cast for their intrinsic idiosycratic beauty and ethnic diversity, aiming to high light the tragic state of migration at all costs in a confused and increasingly protectionist world makes the point that fashion can be subtley political and not superficial. 























 Styling - based on Catwalk trends 










 Stage 3 Art Direction 
















© fashiontent/Lia Thabaret - please credit

Schelay McCarter - 2017/18