Wednesday 18 January 2012

Versace and Lanvin for H&M - Fashion Film Genius





Lanvin for H&M, a brilliant  Fashion Film to promote the new collection. It is fun quirky and totally fascinating to watch. More than all this the clothes look really great, so wearable and democratic. 


to see the full look book click here, fabulous collection
http://www.fashionologie.com/Full-Lanvin-HM-Lookbook-Complete-Prices-Full-Ad-Campaign-11776479




Versace for H&M. This is technically impressive though it  did not make me want to buy into the brand, however plenty of others did, it sold out rapidly. 

Starting on the 19th April I will be running a new course called 'Create Your own Fashion Film.'
Film combined with still photography is growing in importance as a marketing aid to reinforce a brands image and DNA particularly on the luxury high end fashion brand websites. Done well it has the effect of sucking you into the brands world. Top fashion photographers such as Mert and Marcus are increasingly offering both skills to fashion clients. We will explore why on the course. To find out more click on the link below.