Sprezzatura ! Chanel L' instant watch advertising campaign pure genius !

 

This is one of the best advertising campaigns I have seen for a very long time ! excuse the time reference ! There is a magical and bewitching synergy across all the mediums here - photography, film and product featured. The black and white campaign images and video for this Chanel L' instant watch campaign were photographed by Patrick Demarchelier, the fashion lifestyle image featured looks were styled by Carlyne Cerf De Dudzeele. Model Sharam Diniz features in this brilliant example of how a luxury brand ad campaign should be created - pure genius !

Here the diver mimics the watch hands - art meets fashion creating glamour and cache by association