Alexandre Ivan Almeida Fonseca - Art Direction Project - Editorial shoot 'Barely There' for PURPLE magazine SS25

 © Alexandre Ivan Almeida Fonseca

BARELY THERE - for PURPLE Magazine SS25

It was a real Pleasure to have Ivan on my Art Direction for Fashion short course at CSM online.

An already experienced art director for Zalando Ivan wanted to explore his own art directorial style further and develop his own unique vision.

Exploring images that had an emotional resonance to him Ivan created his fashion story based on references to a time that meant something to him personally. Magnetic images in a fashion story line has been created and presented here to a high industry standard inorder to communicate his idea clearly with sophicated visual literacy.

I loved the mirroring idea he has developed with his images, thinking in spacial detail about how his images will appear on the page for publication. This is an important part of an art directors role and Ivan has shown his deeper understanding of the impact this can have on maximising the beauty of the images on the page of a hard copy magazine as well as on a web site.

I hope that this theory can be made a visual reality - the preproduction planning is ready !

Art Direction - Alexandre Ivan Almeida Fonseca

Creative Direction - Schelay McCarter

All copy created here without AI !

Art Direction for Fashion Project by Melissa Gomez - In The Fracture SS25 - for ACNE PAPER Magazine

It was a real pleasure to have Melissa Gomez on my 6 week Art Direction for Fashion short course at CSM online in Jan this year.

Melissa works for Zalando in Berlin and is an experienced Graphic designer and already has some experience art directing fashion content.

Joining my 6 week intensive course on Art Direction for fashion she says was her opportunity to express herself and her own unique love of fashion and image making.

I was really impressed with her wardrobe curation and instinctive understanding of the clothes as the main tool for her fashion content story telling. 

Melissa's editorial story for ACNE PAPER transports us into a rarified and aspirational world where we see a unique and beautiful collection of images that tell us a story of

TRANSFORMATION AND VULNERABILITY, FOCUSING ON THE PROCESS THAT UNFOLDS WITHIN DISRUPTION—WHERE STRENGTH, FRAGILITY, AND CHANGE COEXIST, AND IDENTITIES EVOLVE IN THE SPACE OF RUPTURE.

I would love to see this fashion content idea made a reality.

Art Direction © Melissa Gomez  

Creative Direction - Schelay McCarter Jan - Feb 25